by P.D. Lesko

In this issue of the magazine, we take a look at The Chronicle of Higher Education. The newspaper, which has been covering higher education since the 60s, has undergone some changes recently. What prompted the inquiry is the fact that I really love statistics and numbers. Every year, I receive media kits from other magazines, including The Chronicle, stuffed full of information about how the particular publication will help me marketing my product to college faculty.

Over the course of several years, I noticed that the number of faculty readers who subscribe to The Chronicle fell off. I have never thought of the newspaper as a competitor, but rather a colleague in the business of higher education journalism. I was concerned. The Adjunct Advocate and The Chronicle might write about the same happening, but our respective slants would be quite different. Quite simply, the Adjunct Advocate isn't a magazine which covers news stories relating to administrators and full-time faculty-unless those news stories have a link to part-time faculty. However, I believe it is crucial that both sides of the story be reported. Where would higher education reporting be with The Chronicle of Higher Education?

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