The Adjunct Advocate

c READER DEMOGRAPHICS FOR THE ADJUNCT ADVOCATE

TAA Reader Profile

The Adjunct Advocate magazine was founded in September, 1992 to serve the almost 450,000 adjunct college educators in America. It is the only national news magazine for and about adjunct college educators. And thousands of adjunct college educators throughout the country receive the publication.

However, so do tenure-line faculty members, department heads, deans, university presidents, chancellors, regents and trustees. This wide range of readership demonstrates the importance, within the academy, of the issues covered in The Adjunct Advocate.

The magazine is published seven (7) times per year, as six (6) bimonthly issues and one (1) special Fall "Faculty Recruitment" Supplement.

Reach the People Who Teach

Our publication offers advertisers the opportunity to reach a heretofore inaccessible group of college educators and their students. In fact, adjunct educators teach the majority of the undergraduate college students in America! Our faculty readership is concentrated in the following disciplines: English, ESL, Mathematics, Foreign Languages, Business, Physical, Computer Science, the Natural and Social Sciences.

THE 90 PERCENT CLUB

Our readers spend an average of 2 hours reading each issue. Over 90 percent of our readers either keep their issues for future reference, or pass them on to colleagues. That means that virtually all of our issues are read, re-read and passed on to other interested individuals.

The following data is compiled from more than 7,500 responses to The Adjunct Advocate magazine's survey of its 60,000 readers:

Readership

Total Readership:	60,187
Pass-Along Readership:	18,000

Gender

Male:	42 percent
Female:	58 percent

Affiliation

Administrator:	15 percent
Tenured:	5 percent
Visiting Faculty:	12 percent
F/T Temporary:	21 percent
P/T Temporary	19 percent
Adjunct:	27 percent
Other:	1 percent

Institutional Affiliation

Research University:	29 percent
Four-Year Liberal Arts:	33 percent
Two-Year:	38 percent

Reading Habits

How often do you read The Adjunct Advocate?
Every issue:	100 percent
How many other people read your copy?
One or more:	42 percent
How many books do you buy for yourself each year?
5-10:	25 percent
10-20:	33 percent
20-30:	25 percent
30+:	17 percent

Computer Use

Do you own a computer?
Yes:	89 percent
For what do you use your computer?
Personal Use:	89 percent
Research:	70 percent
Email:	77 percent
Teaching:	87 percent
Grading:	39 percent
Do you have access to the World Wide Web?
Yes:	92 percent

Purchasing Power

What is your annual income?
$20-40K:	15 percent
$40-70K:	63 percent
$70K+:	22 percent
Do you influence the purchase of:
Textbooks:	75 percent
Computer Products:	53 percent
Library Books:	19 percent